Microsoft and Nintendo simply collaborated to take an effective chance at Sony's PlayStation 4.
Since we're talking about businesses here, that effective shot was available in the type of an advertisement-- a relatively innocuous commercial for "Minecraft" that showcases the ability to play the game across contending video game consoles. In "Minecraft," gamers on Xbox One, Nintendo Change, PC/Mac, iOS and Android can play the game together.
There's just one platform missing out on from that: Sony's enormously popular PlayStation 4.
Of the big 3 game console makers-- Sony, Microsoft, and Nintendo-- Sony is the final holdout when it concerns multiplayer gaming across completing systems. Sony is even outright locking some video game accounts to the PlayStation 4: "Fortnite" gamers began the #BlameSony hashtag over the past few weeks due to the discovery that, if you tie your "Fortnite" account to a PlayStation 4, you can't check in with it anywhere else.
Therefore, Microsoft and Nintendo are benefiting from Sony's mistake, and they're going all in. Nintendo's newest commercial for "Minecraft" even includes an Xbox One controller together with a Nintendo Switch controller:
For its part, Sony hasn't said much about its position on multiplayer video gaming throughout platforms. Some PlayStation 4 video games, including "Fortnite," enable limited cross-play with PC/Mac and iOS/Android, but not the Xbox One or Nintendo Change. And, at one point in 2017, "Fortnite" briefly supported cross-play in between Xbox One and PlayStation 4 players prior to it was turned off (Epic Games stated it was a bug).
Which is to say one thing: Cross-play is technically possible, but without Sony's support, PlayStation 4 gamers are delegated play video games mostly with other PS4 owners while Xbox One and Nintendo Change players have a more open experience.
Have a look at the complete ad right here:
< img alt="Microsoft and Nintendo vs Sony" src = https://amp.businessinsider.com/images/5b2ce46a1ae6624c008b5097-750-407.png and > Nintendo